USDOT 1092
Farr Ice Cream — brand kit
Assembled from farrsicecream.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · farrsicecream.com
Color
Palette
primary
#D83030
accent
#303078
light
#C0C0D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Farr Ice Cream
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Farr Ice Cream moves freight out of Salt Lake City, UT — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Farr Ice Cream — free →