USDOT 1229082
First Choice Lumber — brand kit
Assembled from willmar.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · willmar.com
Color
Palette
primary
#604848
accent
#FFC018
light
#90D8D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
First Choice Lumber
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
First Choice Lumber moves freight out of Willmar, MN — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim First Choice Lumber — free →