USDOT 1776821
Smart Pick Inc — brand kit
Assembled from firststudentinc.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · firststudentinc.com
Color
Palette
primary
#001860
accent
#D83018
light
#F0A8A8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Smart Pick Inc
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Smart Pick Inc moves freight out of Brooklyn, NY — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Smart Pick Inc — free →