USDOT 1778764
Superior Equipment & Supply — brand kit
Assembled from superiorequipment.net — the logo, colors, and voice this company already owns.
Logo
The mark
Source: og-image · superiorequipment.net
Color
Palette
primary
#D86060
accent
#D87878
light
#F0D8D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Superior Equipment & Supply
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Superior Equipment & Supply moves freight out of Forest Hill, TX — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Superior Equipment & Supply — free →