USDOT 1875397
Ideal Charter — brand kit
Assembled from idealcharter.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · idealcharter.com
Color
Palette
primary
#606060
accent
#909090
light
#D8D8D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Ideal Charter
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Ideal Charter moves freight out of Chicago Ridge, IL — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Ideal Charter — free →