Mabel & Eli Herr Jr — brand kit

Assembled from truckerspapertrail.com — the logo, colors, and voice this company already owns.

Logo

The mark

Source: header-img · truckerspapertrail.com

Color

Palette

primary

#181800

accent

#180000

light

#C0A860

Extracted from the logo — these drive the "Their brand" theme on the company page.

Imagery

Fleet photography

Typography

Type pairing

Display — Barlow Condensed

Mabel & Eli Herr Jr

Headlines, truck doors, signage. Highway-sign DNA.

Body — Geist

Mabel & Eli Herr Jr moves freight out of Ephrata, PA — on time, on record.

Web copy, emails, documents.

Make it official.

Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.

Claim Mabel & Eli Herr Jr — free →

Brand assets shown were published publicly at truckerspapertrail.com; they remain the property of Mabel & Eli Herr Jr. TenFourHQ displays them here solely to help the owner claim and manage their page.