USDOT 2399892
The Strong — brand kit
Assembled from thestrong.org — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · thestrong.org
Color
Palette
primary
#604890
accent
#6048A8
light
#D87878
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
The Strong
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
The Strong moves freight out of Rochester, NY — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim The Strong — free →