USDOT 2426428
Schaffer's Genuine — brand kit
Assembled from schafferla.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · schafferla.com
Color
Palette
primary
#4860A8
accent
#306090
light
#4860C0
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Schaffer's Genuine
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Schaffer's Genuine moves freight out of Fairhope, AL — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Schaffer's Genuine — free →