USDOT 2455321
From The Ground Up — brand kit
Assembled from fromthegroundupec.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: og-image · fromthegroundupec.com
Color
Palette
primary
#607848
accent
#487830
light
#787890
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
From The Ground Up
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
From The Ground Up moves freight out of Eau Claire, WI — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim From The Ground Up — free →