USDOT 2819984
The New School — brand kit
Assembled from thenewschool.org — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · thenewschool.org
Color
Palette
primary
#003060
accent
#004878
light
#C0C0C0
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
The New School
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
The New School moves freight out of Fayetteville, AR — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim The New School — free →