USDOT 2963002
Optima Overnight — brand kit
Assembled from shipoptima.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: apple-touch · shipoptima.com
Color
Palette
primary
#1890D8
accent
#18A8D8
light
#A8D848
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Optima Overnight
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Optima Overnight moves freight out of Woburn, MA — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Optima Overnight — free →