USDOT 3045865
The Waterman — brand kit
Assembled from newmexico.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: google-s2 · newmexico.com
Typography
Type pairing
Display — Barlow Condensed
The Waterman
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
The Waterman moves freight out of Santa Fe, NM — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim The Waterman — free →