USDOT 3049403
West Direct Oil — brand kit
Assembled from equipmentsavers.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · equipmentsavers.com
Color
Palette
primary
#3060A8
accent
#78A8D8
light
#78A8D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
West Direct Oil
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
West Direct Oil moves freight out of Henderson, CO — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim West Direct Oil — free →