USDOT 3218121
General Rental — brand kit
Assembled from genrental.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · genrental.com
Color
Palette
primary
#004890
accent
#6090C0
light
#F0D8D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
General Rental
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
General Rental moves freight out of Mt Pleasant, WI — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim General Rental — free →