USDOT 3301328
Berkshire Springs — brand kit
Assembled from berkshiresprings.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: og-image · berkshiresprings.com
Color
Palette
primary
#484848
accent
#4860A8
light
#D8F0F0
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Berkshire Springs
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Berkshire Springs moves freight out of Southfield, MA — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Berkshire Springs — free →