USDOT 354290
Northern Oil — brand kit
Assembled from up.net — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · up.net
Color
Palette
primary
#FF6048
accent
#FF4848
light
#FF6048
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Northern Oil
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Northern Oil moves freight out of Baraga, MI — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Northern Oil — free →