USDOT 3909657
New York State Parks And Recreation — brand kit
Assembled from parks.ny.gov — the logo, colors, and voice this company already owns.
Logo
The mark
Source: apple-touch · parks.ny.gov
Color
Palette
primary
#184830
accent
#304830
light
#304830
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography


Typography
Type pairing
Display — Barlow Condensed
New York State Parks And Recreation
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
New York State Parks And Recreation moves freight out of Adams, NY — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim New York State Parks And Recreation — free →