USDOT 42798
Price Chopper Supermarkets — brand kit
Assembled from pricechopper.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · pricechopper.com
Color
Palette
primary
#301800
accent
#301800
light
#301800
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
Price Chopper Supermarkets
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Price Chopper Supermarkets moves freight out of Schenectady, NY — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Price Chopper Supermarkets — free →