USDOT 435379
State Farm Insurance — brand kit
Assembled from statefarm.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · statefarm.com
Color
Palette
primary
#181818
accent
#180000
light
#F0F0D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
State Farm Insurance
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
State Farm Insurance moves freight out of Bloomington, IL — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim State Farm Insurance — free →