USDOT 4375355
The Ugly Duck — brand kit
Assembled from aaadistributor.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · aaadistributor.com
Color
Palette
primary
#303030
accent
#F03030
light
#A8A8C0
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
The Ugly Duck
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
The Ugly Duck moves freight out of Spokane, WA — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim The Ugly Duck — free →