USDOT 456646
Ballard Truck Center — brand kit
Assembled from ballardtrucks.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · ballardtrucks.com
Color
Palette
primary
#0090D8
accent
#18A8F0
light
#D8F0FF
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Ballard Truck Center
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Ballard Truck Center moves freight out of Worcester, MA — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Ballard Truck Center — free →