USDOT 488313
Sme — brand kit
Assembled from sme-usa.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · sme-usa.com
Color
Palette
primary
#607890
accent
#FFC018
light
#FFC018
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Sme
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Sme moves freight out of Plymouth, MI — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Sme — free →