USDOT 577447
Upson Company — brand kit
Assembled from upsoncompany.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · upsoncompany.com
Color
Palette
primary
#4860A8
accent
#60A848
light
#A8D878
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
Upson Company
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Upson Company moves freight out of Caldwell, ID — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Upson Company — free →