USDOT 640503
Southern Fs — brand kit
Assembled from southernfs.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: google-s2 · southernfs.com
Color
Palette
primary
#F06078
accent
#F04860
light
#FFD8D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Southern Fs
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Southern Fs moves freight out of Marion, IL — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Southern Fs — free →