USDOT 704553
Backroads Utah Inc — brand kit
Assembled from backroads.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · backroads.com
Color
Palette
primary
#181830
accent
#181830
light
#181830
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
Backroads Utah Inc
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Backroads Utah Inc moves freight out of Salt Lake City, UT — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Backroads Utah Inc — free →