USDOT 814946
Smith Equipment Co — brand kit
Assembled from smithequipment.biz — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · smithequipment.biz
Color
Palette
primary
#007818
accent
#FF9090
light
#D8F0D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Smith Equipment Co
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Smith Equipment Co moves freight out of Rupert, ID — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Smith Equipment Co — free →