USDOT 854030
The Northeast Group — brand kit
Assembled from thenortheastgroup.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · thenortheastgroup.com
Color
Palette
primary
#006090
accent
#1860A8
light
#D8F0F0
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
The Northeast Group
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
The Northeast Group moves freight out of Plattsburgh, NY — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim The Northeast Group — free →