USDOT 91805
Tartan — brand kit
Assembled from pilottravelcenters.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: google-s2 · pilottravelcenters.com
Color
Palette
primary
#D80030
accent
#D83048
light
#F0D8F0
Extracted from the logo — these drive the "Their brand" theme on the company page.
Imagery
Fleet photography
Typography
Type pairing
Display — Barlow Condensed
Tartan
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Tartan moves freight out of Knoxville, TN — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Tartan — free →