USDOT 951925
Shot Alcorn — brand kit
Assembled from sopris.net — the logo, colors, and voice this company already owns.
Logo
The mark
Source: apple-touch · sopris.net
Color
Palette
primary
#181818
accent
#F06018
light
#FF7800
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
Shot Alcorn
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Shot Alcorn moves freight out of New Castle, CO — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Shot Alcorn — free →